Zenology
Zenology
2025
2025
Client
Client
Zenology
Zenology
role
role
End-to-end Design: Art Direction, UX/UI & Visual Design, Digital Brand Guidelines
End-to-end Design: Art Direction, UX/UI & Visual Design, Digital Brand Guidelines
Agency
Agency
Not Selling Liquid
Not Selling Liquid
Originating from the heart of hospitality, Zenology bridges the experience of hotels and homes through fragrance-driven care rituals. Their collections combine luxury, art, and sustainability, celebrating the senses through refined home and body essentials.
Despite its strong identity, the brand’s digital presence lacked coherence; the fragrance-first narrative, tactile quality, and sense of hotel-inspired indulgence were not coming through. A digital refresh was needed to translate the sensory world of Zenology into a unified, immersive online experience.
The Ask
The Ask
The challenge was to create a seamless e-commerce experience that balances storytelling with usability. We needed to guide users from the moment they entered Zenology’s world to their final purchase, shaping a journey that felt both indulgent and intuitive. This meant designing for two different directions: immersing users in the brand’s universe and clarity throughout the shopping flow.
The Ask
The challenge was to create a seamless e-commerce experience that balances storytelling with usability. We needed to guide users from the moment they entered Zenology’s world to their final purchase, shaping a journey that felt both indulgent and intuitive. This meant designing for two different directions: immersing users in the brand’s universe and clarity throughout the shopping flow.
The Approach
The Approach
Zenology is rooted in tactility, a challenge to translate into digital. Buying skincare or perfume online often lacks the physical cues of scent and texture. Our goal was to recreate that feeling digitally: a visual language that evokes touch, fragrance, and atmosphere while staying easy to navigate.
The Approach
Zenology is rooted in tactility, a challenge to translate into digital. Buying skincare or perfume online often lacks the physical cues of scent and texture. Our goal was to recreate that feeling digitally: a visual language that evokes touch, fragrance, and atmosphere while staying easy to navigate.
Clarity through navigation
Clarity through navigation
We designed a full-height navigation that acts as a visual portal into each of Zenology’s worlds, whether home fragrance of hair & body care. Using modular structures, we balanced storytelling with practicality, allowing moments of discovery without losing orientation.
Clarity through navigation
We designed a full-height navigation that acts as a visual portal into each of Zenology’s worlds, whether home fragrance of hair & body care. Using modular structures, we balanced storytelling with practicality, allowing moments of discovery without losing orientation.
The hotel experience
The hotel experience
Rooted in hospitality, the hotel guides are curated stories that pair each hotel with a signature scent. Each guide offers a glimpse into the hotel’s world, exploring its art, food, and culture while connecting travel and fragrance in one seamless experience.
The hotel experience
Rooted in hospitality, the hotel guides are curated stories that pair each hotel with a signature scent. Each guide offers a glimpse into the hotel’s world, exploring its art, food, and culture while connecting travel and fragrance in one seamless experience.
The scent finder
The scent finder
To make scent discovery intuitive, the scent finder presents a visual overview of all fragrances. Users can click, explore, and learn about each scent, finding the one that best matches their mood or personality.
The scent finder
To make scent discovery intuitive, the scent finder presents a visual overview of all fragrances. Users can click, explore, and learn about each scent, finding the one that best matches their mood or personality.
The Impact
The Impact
A refined digital experience that draws users into Zenology’s universe: sensory, structured, and sophisticated. Upon launch, the platform’s conversion rate increased, reflecting how a coherent and immersive brand experience can transform browsing into desire.
The Impact
A refined digital experience that draws users into Zenology’s universe: sensory, structured, and sophisticated. Upon launch, the platform’s conversion rate increased, reflecting how a coherent and immersive brand experience can transform browsing into desire.
More works
Let's create a meaningful experience together.
Let's create a meaningful experience together.
Let's create a meaningful experience together.