Ateljé
Ateljé
2025
2025
Client
Client
Ateljé
Ateljé
role
role
End-to-end Design: Art Direction, UX/UI & Visual Design, Digital Brand Guidelines
End-to-end Design: Art Direction, UX/UI & Visual Design, Digital Brand Guidelines
Agency
Agency
Not Selling Liquid
Not Selling Liquid
Introduction
Ateljé was growing quickly as a brand, but their digital presence wasn’t keeping pace. Built on a standard Shopify theme, the website no longer reflected the brand’s playful personality or its ambitions for the future. Known for colorful phone cases with distinctive cords, Ateljé sits at the intersection of fashion and function. The challenge was to translate that bold, expressive identity into a digital experience that feels just as vibrant, while supporting a growing and increasingly complex product range.
The Ask
The Ask
Create a new e-commerce experience that captures Ateljé’s colourfulness and playfulness, without losing sight of clarity and conversion. With an expanding assortment of products, navigation and product discovery needed to be intuitive, while still leaving room for storytelling, customisation and moments of fun.
The Ask
Create a new e-commerce experience that captures Ateljé’s colourfulness and playfulness, without losing sight of clarity and conversion. With an expanding assortment of products, navigation and product discovery needed to be intuitive, while still leaving room for storytelling, customisation and moments of fun.
The Approach
The Approach
Ateljé’s products are fun and expressive, but ultimately practical. The digital design needed to reflect that balance. We designed a clean, app like interface that feels light and intuitive, using playful details where they add character without overwhelming the shopping experience. Community content and UGC were woven throughout the site to reinforce the brand’s close relationship with its audience.
The Approach
Ateljé’s products are fun and expressive, but ultimately practical. The digital design needed to reflect that balance. We designed a clean, app like interface that feels light and intuitive, using playful details where they add character without overwhelming the shopping experience. Community content and UGC were woven throughout the site to reinforce the brand’s close relationship with its audience.
Clear and visual navigation
Clear and visual navigation
Navigation became a key design focus. With a wide range of products that share similar forms, visual cues were essential to help users quickly understand what they could shop. We introduced a structured yet highly scannable navigation system that uses imagery and colour to differentiate categories, making exploration feel effortless.
Clear and visual navigation
Navigation became a key design focus. With a wide range of products that share similar forms, visual cues were essential to help users quickly understand what they could shop. We introduced a structured yet highly scannable navigation system that uses imagery and colour to differentiate categories, making exploration feel effortless.
Upselling without pressure
Upselling without pressure
Raising their AOV was an important goal, but it needed to feel natural. We introduced contextual upselling and cross-selling moments, such as “shop the look” sections, mix-and-match suggestions for cases and cords, and complementary add-ons like screen protectors. Each moment was carefully designed to feel helpful rather than pushy, blending seamlessly into the browsing flow.
Upselling without pressure
Raising their AOV was an important goal, but it needed to feel natural. We introduced contextual upselling and cross-selling moments, such as “shop the look” sections, mix-and-match suggestions for cases and cords, and complementary add-ons like screen protectors. Each moment was carefully designed to feel helpful rather than pushy, blending seamlessly into the browsing flow.
Flexible color themes
Flexible color themes
Colour is central to Ateljé’s identity. To give the brand flexibility and speed, we designed a system of four interchangeable colour themes. Each theme applies consistently across the site, allowing the visual mood to shift easily with new collections while maintaining structural consistency.
Flexible color themes
Colour is central to Ateljé’s identity. To give the brand flexibility and speed, we designed a system of four interchangeable colour themes. Each theme applies consistently across the site, allowing the visual mood to shift easily with new collections while maintaining structural consistency.
Storytelling & community
Storytelling & community
As an influencer-founded brand, Ateljé’s story and community are core to its appeal. Storytelling moments were introduced throughout the site, from collection presentations to sustainability messaging and editorial content. These touchpoints reinforce the brand’s values and create a sense of closeness between Ateljé and its audience.
Storytelling & community
As an influencer-founded brand, Ateljé’s story and community are core to its appeal. Storytelling moments were introduced throughout the site, from collection presentations to sustainability messaging and editorial content. These touchpoints reinforce the brand’s values and create a sense of closeness between Ateljé and its audience.
The Impact
The Impact
A digital experience that brings Ateljé’s physical brand world fully online. The new website balances playfulness with usability, supports a growing product range, and strengthens the connection between brand and community. The result is a scalable, flexible e-commerce platform that feels expressive, intuitive, and distinctly Ateljé.
The Impact
A digital experience that brings Ateljé’s physical brand world fully online. The new website balances playfulness with usability, supports a growing product range, and strengthens the connection between brand and community. The result is a scalable, flexible e-commerce platform that feels expressive, intuitive, and distinctly Ateljé.
More works
Let's create a meaningful experience together.
Let's create a meaningful experience together.
Let's create a meaningful experience together.